Blog
Brand strategy and leadership — the kind solopreneurs actually use (no TED Talks required).
Short takes on brands that work, AI that doesn't suck, messaging that lands, and the human skills that turn clients into collaborators. Updated when I find gold.
AI Isn't the Enemy (But It's Not the Answer)
AI is incredible. I use it. I love what it can do for founders who are wearing seventeen hats. But here's what nobody talks about: you can't prompt your way to positioning. If your messaging was fuzzy before you opened the chat window, it's going to be beautifully, grammatically fuzzy afterward. Strategy first. Voice first. Then AI.